Critiquing the national brand
Critiquing the National Brand The Eurovision Song Contest brings the European countries together on a single stage where all their styles are represented. Some Eurovision songs might not be musically appealing, but it has been a joy and a pleasure to watch many of the wild Eurovision performances, fighting it out to be the most unique, the most memorable and, sometimes, the weirdest . This contest has come to be used as a platform for the countries to modify or alter their national identity through their performances and songs. A platform where all the countries try to wow the audience, each in a different way. Eurovision presents an opportunity for all the participating countries to present a unified national identity to a global audience and serves as a tool for national branding. According to Paul Jordan, “National branding essentially communicates a nation’s policies and culture to an international audience – the public face of international diplomacy.” (Jordan, 2014, p. 284...
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