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Critiquing the national brand

Critiquing the National Brand The Eurovision Song Contest brings the European countries together on a single stage where all their styles are represented. Some Eurovision songs might not be musically appealing, but it has been a joy and a pleasure to watch many of the wild Eurovision performances, fighting it out to be the most unique, the most memorable and, sometimes, the weirdest . This contest has come to be used as a platform for the countries to modify or alter their national identity through their performances and songs. A platform where all the countries try to wow the audience, each in a different way. Eurovision presents an opportunity for all the participating countries to present a unified national identity to a global audience and serves as a tool for national branding. According to Paul Jordan, “National branding essentially communicates a nation’s policies and culture to an international audience – the public face of international diplomacy.” (Jordan, 2014, p. 284...
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The nation on stage

The Nation on Stage                Eurovision song contest comprises of live musical acts and performances by many nations. This contest roughly attracts more than 200 million viewers across the globe. Participating countries include countries from all over Europe, and a few from outside Europe. This contest gives a chance to the participating countries to showcase their identity as a nation. This blog post will visually analyze two consecutive Eurovision performances from Russia and how they are presenting their songs to the world.            The first song “ A Million Voices ” by Polina Gagarina was Russia’s Eurovision 2015 entry. The composition is written by an international team including, Gabriel Alares, Joakim Bjornberg, Katrina Noorbergen, Leonid Gutkin and Vladimir Matetsky. Polina Gagarina was internally selected by Russian national broadcaster Channel One. The song secure...
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The National Self

The national Self (Russia)            A nation identifies itself from other nations through their flag, a national symbol, shared history, and common economic background. A nation is, “a large aggregate of people united by common descent, history, culture, or language, inhabiting a particular country or territory.” ("nation | Definition of the nation in US English by Oxford Dictionaries"). From the above explanation, it becomes certain that the definition of a nation is clearly linked with the term ‘national identity.’ It is an individual’s identity and is the core component of social and political loyalty to their nations. De Reus. (1996) agrees that national identity: Promotes reconciliation of human beings with certain unavoidable limits to human existence (the value of a sense of belonging, of feeling at home). It promotes public space, thus giving access to an open society which meets certain humanistic requir...
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Narrated briefing - Russia

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Information Sheet - Russia

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RUSSIA LOCATION North Asia INDEPENDENCE 1991 GEOGRAPHIC REGION(S) Eurasia GOVERNMENT TYPE Semi-presidential federation CAPITAL CITY Moscow LANGUAGES (OFFICIAL) Russian TOTAL AREA 17,098,242 sq km. LANGUAGE FAMILY Indo-European>Slavic POPULATION 142.12(July 2018 est.) ALPHABET Cyrillic [абв] POPULATION DENSITY 8.31/sq km MAIN RELIGION Russian Orthodox 15-20% NATIONALITY Russian(s)(noun); Russian(adjective) NATIONAL COLORS Red, Blue, White ETHNIC GROUPS Russian 77.7%;Tatar 3.7%; Ukrainian 1.4%;Bashkir 1.1%; other 10.2%WF %. NATIONAL SYMBOLS Bear, double-headed eagle CITIZENSHIP BY BIRTH No COLD WAR Eastern Bloc BORDER COUNTRIES Azerbaijan, Belarus, China, Estonia, Finland, Georgia, Kazakhstan, North Korea, Latvia, Lithuania, Mongolia, Norway, Poland, Ukraine. INTERNATIONAL DISPUTES Sour relations with Georgia, Azerbaijan, Kazakhstan, east...
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